{"id":10515,"date":"2024-09-16T13:50:00","date_gmt":"2024-09-16T05:50:00","guid":{"rendered":"http:\/\/www.ayoyo.com.cn\/?p=10515"},"modified":"2026-07-01T13:54:23","modified_gmt":"2026-07-01T05:54:23","slug":"ford-explores-in-car-ad-system-that-could-monitor-conversations-for-keywords","status":"publish","type":"post","link":"http:\/\/www.ayoyo.com.cn\/index.php\/2024\/09\/16\/ford-explores-in-car-ad-system-that-could-monitor-conversations-for-keywords\/","title":{"rendered":"Ford Explores In-Car Ad System That Could Monitor Conversations for Keywords"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/07\/https___hypebeast.com_image_2024_09_16_ford-in-car-ad-system-us-patent-info-001_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-10524\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/07\/https___hypebeast.com_image_2024_09_16_ford-in-car-ad-system-us-patent-info-001_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/07\/https___hypebeast.com_image_2024_09_16_ford-in-car-ad-system-us-patent-info-001_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">According to a recently published U.S. Patent, Ford is developing a controversial new technology that could tailor in-car advertisements by listening to conversations between passengers. While the patent application was originally filed last year, it has only recently been published and outlines a strategy to deliver customized ads based on occupant dialogue, driving routes and historical data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dubbed \u201cin-vehicle advertisement presentation,\u201d the system would monitor conversations for keywords and analyze data like the car\u2019s location and speed to determine which ads to serve. For example, if a driver mentions grocery shopping, the technology could display related ads through the vehicle\u2019s interface. Ford\u2019s system would use existing software and require no new hardware, further enhancing its ability to predict user behavior and deliver personalized advertisements. It could also collect data from third-party apps to refine the ad experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a comment on the patent, a Ford\u2019s spokesperson shared \u201cSubmitting patent applications is a normal part of any strong business.\u201d They emphasized that the application doesn\u2019t necessarily reflect current business plans but protects intellectual property. However, the patent lacks details on how Ford plans to safeguard the data collected by the system, which has raised privacy concerns. At the time of writing, Ford has not issued a public statement on plans for the patented system and there\u2019s a possibility it will never go into play.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recently published U.S. Patent, Ford is  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[7],"class_list":["post-10515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car","tag-ford"],"_links":{"self":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/10515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/comments?post=10515"}],"version-history":[{"count":1,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/10515\/revisions"}],"predecessor-version":[{"id":10525,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/10515\/revisions\/10525"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media\/10524"}],"wp:attachment":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media?parent=10515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/categories?post=10515"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/tags?post=10515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}