{"id":1670,"date":"2025-05-12T15:47:00","date_gmt":"2025-05-12T07:47:00","guid":{"rendered":"http:\/\/168.107.17.222\/?p=1670"},"modified":"2026-06-27T00:03:11","modified_gmt":"2026-06-26T16:03:11","slug":"bugatti-shows-off-new-design-studio-in-berlin","status":"publish","type":"post","link":"http:\/\/www.ayoyo.com.cn\/index.php\/2025\/05\/12\/bugatti-shows-off-new-design-studio-in-berlin\/","title":{"rendered":"Bugatti Shows Off New Design Studio in Berlin"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/d603afdd84ba24a.webp\" alt=\"\" class=\"wp-image-1671\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/d603afdd84ba24a.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/d603afdd84ba24a-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bugatti has opened a new design studio in Berlin, marking a pivotal step in its next chapter of automotive innovation. Housed in a 1,100-square-meter former 1920s power station-turned-techno club, the newly unveiled Bugatti Design Studio merges heritage with cutting-edge technology to reimagine the future of luxury performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set in one of Europe\u2019s most vibrant creative capitals, the studio brings together a diverse team of designers from 22 countries. It\u2019s equipped with advanced tools like virtual-reality head-tracking systems that allow Bugatti\u2019s experts to explore and refine vehicle designs in immersive 3D space, replacing traditional clay modeling with digital precision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notably, Bugatti has preserved the building\u2019s original architectural charm, including historic ceramic tiling and cast iron staircases. The space is not just a workspace but also a stage for clients to engage in the brand\u2019s bespoke design process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo be a Bugatti, each model must be infused with the spirit of its incomparable heritage,\u201d said Frank Heyl, Director of Design at Bugatti, adding, \u201cThis new studio is crafted to nurture that spirit.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/3d5f0f7e9fa24e3.webp\" alt=\"\" class=\"wp-image-1672\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/3d5f0f7e9fa24e3.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/3d5f0f7e9fa24e3-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/dea36b5a51a653c.webp\" alt=\"\" class=\"wp-image-1673\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/dea36b5a51a653c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/dea36b5a51a653c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/cf64226cd889607.webp\" alt=\"\" class=\"wp-image-1674\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/cf64226cd889607.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/cf64226cd889607-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/43c0663b93b9489.webp\" alt=\"\" class=\"wp-image-1675\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/43c0663b93b9489.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/43c0663b93b9489-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/f97cb42909c9bcd.webp\" alt=\"\" class=\"wp-image-1676\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/f97cb42909c9bcd.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/f97cb42909c9bcd-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/8a9539e7cf789a3.webp\" alt=\"\" class=\"wp-image-1677\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/8a9539e7cf789a3.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/8a9539e7cf789a3-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/f954b0b05ca64fb.webp\" alt=\"\" class=\"wp-image-1678\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/f954b0b05ca64fb.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/f954b0b05ca64fb-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/5802d8ec93cb4fc.webp\" alt=\"\" class=\"wp-image-1679\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/5802d8ec93cb4fc.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/5802d8ec93cb4fc-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/54b1d9a82f0c5ce.webp\" alt=\"\" class=\"wp-image-1680\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/54b1d9a82f0c5ce.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/54b1d9a82f0c5ce-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/1503e905eebb25b.webp\" alt=\"\" class=\"wp-image-1681\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/1503e905eebb25b.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/1503e905eebb25b-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/168.107.17.222\/wp-content\/uploads\/2025\/08\/e7d4069e6828348.webp\" alt=\"\" class=\"wp-image-1682\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/e7d4069e6828348.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2025\/08\/e7d4069e6828348-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bugatti has opened a new design studio in Berlin, marki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[11],"class_list":["post-1670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car","tag-bugatti"],"_links":{"self":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/1670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/comments?post=1670"}],"version-history":[{"count":1,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/1670\/revisions"}],"predecessor-version":[{"id":1683,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/1670\/revisions\/1683"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media\/1671"}],"wp:attachment":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media?parent=1670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/categories?post=1670"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/tags?post=1670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}