{"id":8317,"date":"2024-12-02T17:53:00","date_gmt":"2024-12-02T09:53:00","guid":{"rendered":"http:\/\/www.ayoyo.com.cn\/?p=8317"},"modified":"2026-06-26T17:56:05","modified_gmt":"2026-06-26T09:56:05","slug":"jaguar-announces-type-00-and-reveals-what-its-future-looks-like","status":"publish","type":"post","link":"http:\/\/www.ayoyo.com.cn\/index.php\/2024\/12\/02\/jaguar-announces-type-00-and-reveals-what-its-future-looks-like\/","title":{"rendered":"Jaguar Announces ‘Type 00’ and Reveals What its Future Looks Like"},"content":{"rendered":"\n
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A little over a week since it broke the internet with its new logo reveal, the heritage luxury car brand Jaguar has taken to Miami to unveil a vision for its future that is by its own admission \u201cunexpected and dramatic\u201d \u2013 Type 00.<\/p>\n\n\n\n

Type 00 (pronounced \u201cType Zero Zero\u201d) is the culmination of a years long project that sees the British carmaker make good on its promise to ditch fossil fuels in favor of volts and amps \u2013 in February 2021, Jaguar Land Rover announced that by 2025 it will no longer manufacture petrol cars under its Jaguar brand. Today\u2019s announcement, however, isn\u2019t merely about a move to an all-electric fleet; rather, it\u2019s a pivotal moment \u2013 and arguably the most significant \u2013 in the brand\u2019s 90 year story, marking an evolution and irreversible shift from what came before to make way for what is to be.<\/p>\n\n\n\n

It\u2019s important to note, though, that Type 00 is conceptual and the pink and blue vehicles revealed today aren\u2019t \u201creal\u201d cars you can currently purchase or pre-order \u2013 they instead represent intention, the start of something new.<\/p>\n\n\n\n

As wildly different as it may appear on the surface, the Type 00 concept can trace its roots back to an altogether more familiar place, somewhere Jaguar enthusiasts would even recognize. Although it is used by other manufacturers in the world of motor cars, the \u201cType\u201d prefix has become synonymous with Jaguar; it isn\u2019t just a naming convention, but a \u201clink to the brand\u2019s provenance\u201d according to a statement from Jaguar today.<\/p>\n\n\n\n

But what\u2019s really in a name? Well, according to Jaguar, it\u2019s quite simple: the first \u201c0\u201d stands for its commitment to zero emissions, while the second \u201c0\u201d represents the newly announcement concept \u201cas car zero in our new lineage.\u201d This new chapter in the brand\u2019s also story marks the start (at least publicly) of its \u201cnew creative philosophy\u201d, one that it calls \u201cExuberant Modernism\u201d. Jaguar has stated that its Exuberant Modernism era will be guided by the three fundamental tenets it is built on, which are being exuberant, modernist and compelling, each of which that will be \u201cexpressed in every part of the brand\u201d and seen \u201ceverywhere it appears.\u201d<\/p>\n\n\n\n

Jaguar also envisions that its new design doctrine will be a disruptive force in the electric vehicle (EV) market, with its Type 00 concept car as the first manifestation of its defiance to creative conventions. It highlights Type 00\u2019s long bonnet, sweeping roofline and boat-tail as visual indicators of this new Exuberant Modernism, elements it hope\u2019s will help its cars to \u201cstand out in an increasingly homogenous EV market.\u201d It makes note of a side profile \u201cdominated by bold proportions\u201d and describes its glassless tailgate and panoramic roof as \u201ccreating a sense of sculpture\u201d, all of which culminate in its future car being as much an EV as it is a \u201csensory experience.\u201d However, while this shift in aesthetic hints to a very different looking future for its cars, Jaguar also claims, perhaps somewhat ironically, that this new creative direction will help it to \u201crecapture the spirit and essence of the brand at its best\u201d, channeling its founder, Sir William Lyons\u2019, vision that Jaguar cars should be a \u201ccopy of nothing\u201d and, instead, \u201cconsidered as art forms.\u201d Indeed, its new slogan \u201cCopy Nothing\u201d is inspired by Lyons\u2019 own words.<\/p>\n\n\n\n

From its new logo and completely updated visual identity, to its futuristic and frankly surprising Type 00 concept, Jaguar\u2019s recent announcements have inspired a uniquely 21st century kind of discourse in both how fast and wide the conversation has spread. Yet, for all of the memes, mockery and genuine confusion found online, every step on the road to today\u2019s big reveal in Miami feels has felt intentional on Jaguar\u2019s part. While some may feel this new direction is a complete overhaul of 90 years of classic, British car-making heritage, the brand\u2019s boldness and conviction in its so-far-controversial rebrand must surely inspire confidence, if nothing else.<\/p>\n\n\n\n

Jaguar says the first car from its new Exuberant Modernism era will be \u201crevealed in late 2025.\u201d It describes it as \u201ca four door GT\u201d capable of achieving \u201cup to 770km (478 miles) WLTP or 430 miles (692km) EPA on a single charge.\u201d Jaguar has also touted the fast-charging abilities of its future EV, claiming users will be able to add \u201c321km (200 miles) of range\u201d with just 15 minutes of charging.<\/p>\n\n\n\n

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A little over a week since it broke the internet with i […]<\/p>\n","protected":false},"author":1,"featured_media":8319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[138],"class_list":["post-8317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car","tag-jaguar"],"_links":{"self":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/8317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/comments?post=8317"}],"version-history":[{"count":1,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/8317\/revisions"}],"predecessor-version":[{"id":8327,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/8317\/revisions\/8327"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media\/8319"}],"wp:attachment":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media?parent=8317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/categories?post=8317"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/tags?post=8317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}