{"id":8948,"date":"2024-11-02T20:12:00","date_gmt":"2024-11-02T12:12:00","guid":{"rendered":"http:\/\/www.ayoyo.com.cn\/?p=8948"},"modified":"2026-06-28T20:15:23","modified_gmt":"2026-06-28T12:15:23","slug":"toyota-unveils-open-air-land-cruiser-rox-concept","status":"publish","type":"post","link":"http:\/\/www.ayoyo.com.cn\/index.php\/2024\/11\/02\/toyota-unveils-open-air-land-cruiser-rox-concept\/","title":{"rendered":"Toyota Unveils Open-Air Land Cruiser ROX Concept"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-001_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8949\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-001_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-001_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Toyota is set to unveil the Land Cruiser ROX concept at this year\u2019s SEMA Show in Las Vegas, offering an open-air, adventure-ready reimagining of its iconic SUV. The Land Cruiser ROX, which stands for \u201cRecreation Open eXperience,\u201d was developed by Toyota\u2019s Calty Design Research in Michigan, building on the classic open-top Land Cruisers of the past.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This concept merges Toyota\u2019s rich off-road legacy with a modernized design, crafted on the base of the all-new 2024 Land Cruiser 250. The team modified over half of the original vehicle to create a rugged, open-top model with a reinforced structure, delivering an immersive outdoor experience. Custom \u201cskeleton\u201d doors and a sliding soft top blur the boundary between the cabin and nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ROX boasts extensive customization, featuring a widened track with forged aluminum control arms, a 4-inch lift and independent suspension tuned by Toyota Racing Development (TRD). A triple-bar roof rack and integrated molle panels offer ample storage, while high-lift bumpers with D-rings ensure durability. The vehicle\u2019s Spring Green exterior, Heritage Orange leather accents and 3D-printed door sills add a nostalgic touch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis unique concept underscores Toyota\u2019s commitment to adventure and innovation,\u201d said Mike Tripp, Toyota\u2019s Group VP of Marketing. The Land Cruiser ROX aims to capture the essence of Toyota\u2019s adventurous spirit and is sure to be a standout vehicle from the brand at this year\u2019s SEMA Show.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-002_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8950\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-002_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-002_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-003_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8951\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-003_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-003_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-004_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8952\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-004_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-004_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-005_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8953\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-005_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-005_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-006_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8954\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-006_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-006_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-007_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8955\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-007_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-007_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-008_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8956\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-008_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-008_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-009_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8957\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-009_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-009_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-010_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8958\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-010_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-010_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-012_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8959\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-012_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-012_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-013_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8960\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-013_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-013_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-014_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8961\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-014_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-014_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-016_\u7ed3\u679c.webp\" alt=\"\" class=\"wp-image-8962\" srcset=\"http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-016_\u7ed3\u679c.webp 1280w, http:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/06\/https___hypebeast.com_image_2024_11_02_toyota-open-air-land-cruiser-rox-concept-release-info-016_\u7ed3\u679c-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Toyota is set to unveil the Land Cruiser ROX concept at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[167,25],"class_list":["post-8948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car","tag-land-cruiser","tag-toyota"],"_links":{"self":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/8948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/comments?post=8948"}],"version-history":[{"count":1,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/8948\/revisions"}],"predecessor-version":[{"id":8963,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/8948\/revisions\/8963"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media\/8949"}],"wp:attachment":[{"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media?parent=8948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/categories?post=8948"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/tags?post=8948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}