Toys Jan 27, 2025

Hot Wheels and Ferrari Reignite Partnership with New Die-Cast Collection

Hot WheelsandFerrariare gearing up to collaborate again for the first time in over a decade. Announced at the Nuremberg International Toy Fair,Mattelrevealed exciting plans to release a full range of die-cast cars and collectibles with the automotive brand. Marking the return of the iconic Prancing Horse to Hot Wheels products, the collection will include Ferrari’s […]

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Toys Dec 19, 2024

Lamborghini Teams Up with CAPiTA and Union for Exclusive Snowboard Collaboration

Lamborghini has unveiled a limited-edition snowboard and binding set in collaboration with CAPiTA and Union Binding Company. Previewed during the Lamborghini Esperienza Neve in Yakeshi, Mongolia, the collection blends the automaker’s iconic design with cutting-edge snow sports technology. At the heart of this collaboration is the CAPiTA Warpspeed Automobili Lamborghini snowboard. Manufactured at The Mothership, […]

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Toys Oct 11, 2024

Formula 1 Announces New Partnership with Hot Wheels

Formula 1 has teamed up with Mattel‘s Hot Wheels in a multi-year global licensing partnership to create F1-themed Hot Wheels products, with the first already available for pre-order. The collaboration kicks off with the release of a limited-edition F1 car, now available on Mattel’s official site, featuring a unique Hot Wheels livery and the number […]

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Car Oct 7, 2024

Porsche Teams Up with Almond for “Made in California” Surfboard Collection

Porsche has partnered with Almond Surfboards to release a limited-edition surfboard collection, celebrating the spirit of Southern California’s surf culture and Porsche’s automotive legacy. Handcrafted in Costa Mesa, California, these boards feature classic Porsche 911 colors from the 1960s: Bahama Yellow, Polo Red and Irish Green, as well as the iconic Pink Pig racing livery. […]

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Toys Aug 27, 2024

Hot Wheels and MSCHF Team Up for “Not Wheels” Car

In an unexpected collaboration, Mattel Creations‘ Hot Wheels and creative studio MSCHF have unveiled the “Not Wheels” vehicle, a nostalgic nod to the well-worn, beat-up cars many drivers start their journeys with. This latest creation is anything but ordinary, capturing the charm of a heavily used car from the early 1990s Japanese import scene. The […]

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Toys May 28, 2024

Paul Smith and Land Rover Team Up for Limited Edition Die-Cast Defender Model

Fashion designer Paul Smith has teamed up with Land Rover to release a limited edition die-cast model of the Defender 90, originally created in 2015. The 1:18 scale model is a collector’s edition that captures the unique design and detailing of the bespoke Defender, reflecting Smith’s signature style and Land Rover’s iconic craftsmanship. The model […]

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Toys May 1, 2024

Mattel Celebrates New Mercedes-Benz G 580 with Limited-Edition Matchbox Model

Mattel in partnership with Mercedes-Benz, has launched a new die-cast model, the Matchbox Mercedes-Benz G 580 with EQ Technology. This release coincides with the unveiling of the electric version of the iconic Mercedes-Benz G-Class. This new model, crafted at a 1:64 scale, features meticulous details reflecting the robust design of the G-Class. It comes in […]

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Toys Apr 13, 2024

Lamborghini Enters the Padel Ball Court Through Babolat Collaboration

Lamborghini and French sports equipment giant Babolat have teamed up to create an exclusive line of padel racquets. This partnership merges Lamborghini’s renowned carbon fiber craftsmanship with Babolat’s expertise in racquet sports technology. The first model from this collaboration, the BL001, was recently showcased at the Lamborghini Arena in Imola, in the presence of Lamborghini’s […]

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Toys Feb 16, 2024

Daniel Arsham and Hot Wheels to Launch “Lap Three” Drop

Hot Wheels, through Mattel Creations, has revealed the third “Lap” of its four-part collaboration with artist Daniel Arsham, a project two years in the making that sees original Hot Wheels models in the 1:64 scale reimagined in Arsham’s signature future relic aesthetic. The collaboration started with Lap One, which featured an eroded version of the […]

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Toys Dec 29, 2023

You Can Own This Ferrari 296 GT3 For $18,090 USD

A German tuning company, Refined Marques, has unveiled a custom version of the Mercedes-AMG G63, transforming the iconic model into an exciting Cabriolet. The creation, which has been named the G63 Cabriolet, boasts both the luxury and power expected from Mercedes-Benz and introduces a design twist — rear suicide doors. This custom vehicle began its […]

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Toys Dec 5, 2023

Hot Wheels × Daniel Arsham Reveal Lap Two Drop

Hot Wheels, through Mattel Creations, has revealed the second “Lap” of its four-part collaboration with artist Daniel Arsham, a project two years in the making that sees original Hot Wheels models in the 1:64 scale reimagined in Arsham’s signature future relic aesthetic. The collaboration kicked off with Lap One, which featured an eroded version of […]

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Toys Nov 11, 2023

Gundam Arrives on the F1 Grid in Scuderia AlphaTauri Partnership

Scuderia AlphaTauri and Bandai Namco Entertainment have announced plans to bring Gundam to the Formula 1 grid during the Las Vegas Grand Prix. The partnership includes a range of activities, experiences and collectibles. Notably, Scuderia AlphaTauri’s drivers, Yuki Tsunoda and Daniel Ricciardo, will feature the iconic Gundam decals of the RX-78-2 Gundam and XVX-016 Gundam […]

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