Tag: Cupra

Spanish automaker CUPRA has just unveiled the Terramar, its latest vehicle aimed to elevate the sporty SUV market in Europe. The premiere at the IMAX cinema in Barcelona mesmerized both live attendees and a global online audience with a captivating display that brought CUPRA’s world to life. The event, themed “There is no second,” drew […]

This week marked a pivotal moment in Cupra’s journey as an emerging car brand. Taking to Madrid’s Palacio de Cibeles for its annual World Premiere, the Barcelona-based company revealed plans for its next chapter, which it referred to as “Design Obsession.” Over its six years as a standalone brand, Cupra has become known for its […]

For Spanish car brand CUPRA, new innovations in craftsmanship land at the heart of its ethos, leading to a wide range of releases. Ahead of Formula E weekend in Berlin, the brand brings its latest creations into one experiential space, giving fans a rare chance to get hands-on with new-age CUPRA. The brand constructed a […]

Last month, CUPRA in The Netherlands named Dutch artist Jarreau Vandal as its latest brand ambassador, seeing it tap into the music scene for the first time. The announcement came as the brand unveiled a new campaign exploring the DJ and producer’s music journey – one that led to international collaborations with Primavera and Boiler […]