BYD is officially bringing the fight to Europe’s luxury heavyweights. The Chinese automotive giant has established a dedicated studio for its premium Denza brand at its European headquarters in Milan. Spearheading the initiative is design chief Wolfgang Egger, an industry veteran whose resume includes pivotal stints at Alfa Romeo, Audi and Lamborghini. The primary mission […]
Tag: Denza
Car
May 26, 2026
Denza and Chopard Built a Jewelry-Clad EV, Then Sold It for $815,000 USD
Proceeds from the record-breaking sale of the Denza Z9 GT Chopard Edition will support global programs for AIDS research. The customized shooting brake debuted during the Cannes Film Festival activities in Antibes, France. It stands as a globally unique build specifically commissioned for the charity event. The project pairs Chinese automotive engineering with European luxury […]
Car
Apr 27, 2026
BYD’s Denza Unveiled a Convertible With Over 1,000 HP
The Denza Z Convertible marks a calculated strategic pivot for BYD’s premium tier, prioritizing an aggressive international rollout ahead of its domestic presence in China. Unveiled at the 2026 Beijing Auto Show, the drop-top iteration of the original coupe concept delivers an immediate cultural impact within the luxury sector. Penned by former Audi design chief […]
Car
Jul 22, 2025
Denza N9 starts OTA upgrade, adding five major functions including Road Preview 2.0.
Denza has announced another OTA upgrade for the N9. This OTA upgrade includes five major functions: Road Preview 2.0, improved stability and anti-skid on snowy and wet roads, enhanced convenience for electric door operation, support for Huawei smartphones with UWB car keys, and intelligent locking and unlocking features, which will be rolled out gradually. Additionally, […]
Car
Jul 21, 2025
Eastern aesthetics blend with British racing culture as BYD unveils its latest marvel at the Goodwood Festival of Speed.
Oriental aesthetics blend with British racing culture as BYD makes a stunning appearance at the Goodwood Festival of Speed, showcasing its latest innovations. I still remember that last year BYD showcased its technology, but this year it has upgraded to showcasing both technology and culture, especially its premium brand Denza, which is truly impressive! The […]