Car Aug 17, 2026

Mercedes-Maybach and LeBron James Unveil Custom S 680 at Pebble Beach

Mercedes-Maybach and LeBron James have officially showcased the Mercedes-Maybach S 680 S-Class, crafted through the brand’s MANUFAKTUR Made to Measure program. Unveiled at Pebble Beach, the collaboration introduces two bespoke vehicles—one created for James’ personal collection and a near-identical twin built to benefit the LeBron James Family Foundation through an upcoming charity auction. The custom […]

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Car Mar 23, 2026

LeBron James and Mercedes-Benz Reveal a Custom 1-of-1 Maybach S 680

LeBron James is officially expanding his impressive automotive collection with a crown jewel from Mercedes-Benz. The NBA legend and the German automaker have proudly unveiled a highly customized Mercedes-Maybach S 680, completely personalized from bumper to bumper to meet the exact specifications of the Los Angeles Lakers forward. To bring this bespoke vision to life, […]

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Bike Jul 22, 2024

Canyon and LeBron James’ New Campaign Encourages You to “Find Your Freedom”

Canyon Bicycles has just unveiled its latest campaign, enlisting LeBron James to unleash the unlimited potential of bicycles to inspire and change people’s lives. Building on their partnership that originally launched in 2022, James and Canyon’s latest goal is to inspire millions of potential cyclists across the globe to understand just how life changing a […]

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