Sony and Honda have officially decided to pull the plug on their highly anticipated AFEELA electric vehicle project. The joint venture, known as Sony Honda Mobility (SHM), announced on March 25, 2026, that it has discontinued the development and launch of the AFEELA 1 electric sedan, as well as a planned SUV model. The high-tech […]
Tag: Sony
Car
Mar 18, 2026
Sony Honda Mobility Tags Hajime Sorayama and Matt Copson for AFEELA 1 Art Cars
In the wake of Honda canceling three upcoming EV projects, Sony Honda Mobility (SHM) has unveiled two new art cars based on its AFEELA 1 model. Scheduled to launch later this year with a starting price of $89,900 USD, the AFEELA 1 is currently the centerpiece of new creative collaborations aimed at generating excitement around […]
Car
Jan 7, 2026
Sony Honda Mobility’s AFEELA 1 EV to Integrate PS Remote Play
Sony Honda Mobility has officially confirmed that its highly anticipated EV, the AFEELA 1, will begin customer deliveries in California by late 2026. Ahead of the CES 2026 Las Vegas showcase, SHM outlined a roadmap that integrates Sony’s entertainment prowess with Honda’s manufacturing legacy. The announcement also included the surprise world premiere of the AFEELA […]
Car
Mar 27, 2025
From Streaming to Gaming, Sony x Honda’s AFEELA 1 Elevates Every Ride
Some cars take you places, but Sony Honda Mobility’s (SHM) AFEELA 1 takes you into the future. Blending entertainment, technology, and automotive innovation, AFEELA 1 is set to redefine how we interact with our vehicles. More than just a car, it’s a personal entertainment hub, a customizable digital space, and a seamless fusion of cutting-edge […]
Car
Jan 6, 2025
Sony and Honda’s ‘AFEELA 1’ Debut Electric Car Is Finally Available to Pre-Order
Sony and Honda‘s eagerly anticipated AFEELA 1 electric vehicle is available to pre-order now, the brands announced jointly today at CES 2025 in Las Vegas – the same city and show where they first unveiled their joint project in 2023. Two versions of the AFEELA 1 have been made available to pre-order: the base “Origin” […]
Car
Dec 29, 2024
Sony Pictures Entertainment Brings Movie Magic to Mercedes-Benz
Mercedes-Benz has partnered with Sony Pictures Entertainment to launch RIDEVU, an in-car entertainment app designed to deliver a cinematic experience on the go. Integrated with the brand’s MBUX infotainment system, RIDEVU offers access to a large library of blockbuster movies, behind-the-scenes content and exclusive extras. Users can also rent or purchase the latest releases directly […]
Car
Jan 10, 2024
Sony and Honda’s AFEELA Project Is Driven With a DualSense Controller
During Sony‘s recent CES 2024 press conference, the Japanese tech company unveiled its long-awaited AFEELA project in partnership with Honda. Spectacularly hitting the stage, the concept car was surprisingly controlled with a Sony PlayStation 5 controller. According to Sony and Honda, “AFEELA powers unparalleled intelligence, remembering, communicating, protecting, and inspiring people. The AV electric vehicle […]
Car
Jan 7, 2024
Mercedes-Benz Crafts 50 Sony PlayStation 5 Cars
Following word back in early December 2023, Mercedes-Benz has now shared the first offering from its partnership with Sony. Dubbed the “A-Class Vibes,” the Mercedes-Benz and Sony PlayStation collaboration is a limited-edition release centered around the PlayStation 5. The car itself features a familiar “Digital White” exterior accented by blue ambient lights, and black leather […]
Car
Jan 6, 2023
Sony Honda Mobility Unveils Its Afeela Prototype EV
With their first EV set for pre-order in 2023, Sony and Honda shared the concept for their first model at CES 2023. The electronics and automobile union of Sony Honda Mobility (SHM) unveiled the Afeela prototype EV, revealing a minimalist sedan-like design in a futuristic gray paint. Maintaining an aerodynamic shape, the vehicle expresses a […]