{"id":17645,"date":"2024-01-15T18:24:00","date_gmt":"2024-01-15T10:24:00","guid":{"rendered":"http:\/\/www.ayoyo.com.cn\/?p=17645"},"modified":"2026-08-17T18:30:06","modified_gmt":"2026-08-17T10:30:06","slug":"behind-the-hype-how-mercedes-maybach-heralded-a-new-era-of-luxury-automotive","status":"publish","type":"post","link":"https:\/\/www.ayoyo.com.cn\/index.php\/2024\/01\/15\/behind-the-hype-how-mercedes-maybach-heralded-a-new-era-of-luxury-automotive\/","title":{"rendered":"Behind the HYPE: How Mercedes-Maybach Heralded a New Era of Luxury Automotive"},"content":{"rendered":"\n
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In the latest episode of Behind the HYPE, the Mercedes-Maybach brand goes under the spotlight as Hypebeast uncovers how its generations of luxury cars came to be associated with the travels of high profile celebrities, creative icons, and even royalty.<\/p>\n\n\n\n

The design blueprint that comprises Mercedes-Maybach\u2019s vehicles \u2013 particularly its archetypal S-Class \u2013 is established as a recognizable silhouette across the globe. With elongated lines and a typically vast grill, its distinctive aesthetic has been retained through its long line of nuanced iterations, all of which root back to its ostentatious W3 car invented by the proclaimed \u201cKing of Constructors\u201d Wilhelm Maybach.<\/p>\n\n\n\n

Since 1921, Maybach has looked to the future of travel to drive innovation, leading to models that match technical brilliance with an equally show-stopping look. Its progressive approach has compelled those within the inner circles of high society to drive \u2013 or be driven in \u2013 its latest cars. From then, Mercedes-Maybach attained a positioning that signaled status and moreover, in-the-know automotive excellence on the road.<\/p>\n\n\n\n

Today, the brand\u2019s continuously evolving range has been tapped by forward-thinking creatives such as the late-Virgil Abloh. His \u2018Project MAYBACH\u2019 embodied a seamlessly integrated luxury identity within a contemporary setting. This project featured an off-road coup\u00e9 show piece as well as the limited edition Maybach by Virgil Abloh, a fully equipped Mercedes\u2011Maybach S680. Not only have interpretations such as Abloh\u2019s elevated the brand\u2019s association with creatively in-tune celebrities, they play an important role in informing the design direction of its next-gen models.<\/p>\n\n\n\n

But, beneath the luxurious design that Mercedes-Maybach is known for, it goes without saying that the brand\u2019s technical craftsmanship has lent to its continued success and perhaps, collectability with its fans. Launched earlier this year, the first all-electric Mercedes-Maybach model \u2013 named the EQS SUV \u2013 showcases a forward-thinking approach in automotive design. This pioneering vehicle incorporates an array of high-end features such as the advanced ENERGIZING AIR CONTROL Plus system and superior noise comfort technologies, all driven by environmentally conscious electric power.<\/p>\n\n\n\n

Embracing Karl Maybach\u2019s ethos of \u2018What is good must also be beautiful\u2019, the Mercedes-Maybach EQS SUV leads the vanguard with the new Night Series design package. This package melds sophisticated style with technical prowess featuring dark chrome elements, polished surfaces, and an exclusive two-tone paint finish in Obsidian Black and Mojave Silver. The Night Series ushers in a bold era for Mercedes-Maybach, where avant-garde craftsmanship meets pioneering design, enhancing its allure to a new level of desirability.<\/p>\n\n\n\n

To find out more about the Mercedes-Maybach story, watch the latest Behind the HYPE episode via the gallery above.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the latest episode of Behind the HYPE, the Mercedes-Maybach brand goes under the spotlight as Hypebeast uncovers how its generations of luxury cars came to be associated with the travels of high profile celebrities, creative icons, and even royalty. The design blueprint that comprises Mercedes-Maybach\u2019s vehicles \u2013 particularly its archetypal S-Class \u2013 is established […]<\/p>\n","protected":false},"author":1,"featured_media":17654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[72],"class_list":["post-17645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car","tag-mercedes-maybach"],"_links":{"self":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/17645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/comments?post=17645"}],"version-history":[{"count":1,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/17645\/revisions"}],"predecessor-version":[{"id":17655,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/17645\/revisions\/17655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media\/17654"}],"wp:attachment":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media?parent=17645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/categories?post=17645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/tags?post=17645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}