{"id":22901,"date":"2023-03-31T10:08:00","date_gmt":"2023-03-31T02:08:00","guid":{"rendered":"https:\/\/www.ayoyo.com.cn\/?p=22901"},"modified":"2026-09-14T10:21:11","modified_gmt":"2026-09-14T02:21:11","slug":"naomi-campbell-will-design-a-one-off-bmw-xm-hybrid-performance-suv","status":"publish","type":"post","link":"https:\/\/www.ayoyo.com.cn\/index.php\/2023\/03\/31\/naomi-campbell-will-design-a-one-off-bmw-xm-hybrid-performance-suv\/","title":{"rendered":"Naomi Campbell Will Design a One-Off BMW XM Hybrid Performance SUV"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"692\" src=\"https:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/09\/6c21398889cf51b233509c12ce92755c.webp\" alt=\"\" class=\"wp-image-22902\" style=\"aspect-ratio:1.5028901734104045;width:1040px;height:auto\" srcset=\"https:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/09\/6c21398889cf51b233509c12ce92755c.webp 1040w, https:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/09\/6c21398889cf51b233509c12ce92755c-768x511.webp 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">BMW welcomes a new era of performance with the XM, a super-SUV that combines a V8 M-division TwinPower Turbo engine with BMW\u2019s fifth-generation battery technology. Now, it marks another step in its history books, teaming up with the supermodel Naomi Campbell as she becomes the face of the XM\u2019s \u201cDare to be You\u201d campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per the marque, the campaign and car are \u201call about: DEDICATION. DETERMINATION. DRIVE.\u201d Speaking on the partnership, Dr. Campbell said, \u201cthe BMW M slogan, \u2018Dare to be You,\u2019 immediately appealed to me because it describes exactly the confident attitude that is necessary for progress and positive change.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/09\/e18f5106786e6483812580908a27eba6.webp\" alt=\"\" class=\"wp-image-22903\" style=\"aspect-ratio:1.5005861664712778;width:1280px;height:auto\" srcset=\"https:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/09\/e18f5106786e6483812580908a27eba6.webp 1280w, https:\/\/www.ayoyo.com.cn\/wp-content\/uploads\/2026\/09\/e18f5106786e6483812580908a27eba6-768x512.webp 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With this in mind, BMW and Dr. Campbell will not only be charging forward in the way automobiles are perceived, but will also come together to create the supermodel and activist\u2019s own high-performance car, based on the XM. It will be a one-off model, and will likely explore her understanding of the fashion world, shaping and changing conventions to boot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jens Thiemer, Senior Vice President Customer and Brand BMW said, \u201cNaomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto \u2018Dare to be You\u2019 as strongly as she can.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMW welcomes a new era of performance with the XM, a super-SUV that combines a V8 M-division TwinPower Turbo engine with BMW\u2019s fifth-generation battery technology. Now, it marks another step in its history books, teaming up with the supermodel Naomi Campbell as she becomes the face of the XM\u2019s \u201cDare to be You\u201d campaign. Per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[223],"tags":[6,436],"class_list":["post-22901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car","tag-bmw","tag-xm"],"_links":{"self":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/22901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/comments?post=22901"}],"version-history":[{"count":1,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/22901\/revisions"}],"predecessor-version":[{"id":22904,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/posts\/22901\/revisions\/22904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media\/22902"}],"wp:attachment":[{"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/media?parent=22901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/categories?post=22901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ayoyo.com.cn\/index.php\/wp-json\/wp\/v2\/tags?post=22901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}