DAB Motors and Brabus‘ URBAN E FIRST EDITION made a bold debut at Milan Design Week, showing the limited edition model in four monochromatic colorways, one of which got the stamp of approval from Hiroshi Fujiwara.
The lightweight, yet powerful bike combines the partners’ technological expertise with a forward-thinking touch. In a saturated Fusion Red, light Peetch, tonal Superviolet, and tan Desert Sand, each color will only be produced in a limited quantity of 10, totaling 40 bikes.
Brabus and DAB Motors kicked off the roll-out with Fusion Red in observance of Milan’s signature color palette. However, the remaining colorways boast a more subtle expression. Combined with carbon fiber details, the URBAN E bike is both retro in its bold hues, while maintaining technical prowess. In a tribute to Brabus’ vehicles, each color is directly matched to an existing Brabus vehicle. Following the unveiling of Fusion Red, Hiroshi Fujiwara surfaced Desert Sand on his personal Instagram with praise.
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