For Maluma, cars have always been about more than what is sitting in his garage. Long before the Colombian artist had access to some of the world’s most coveted supercars, his fascination started with Hot Wheels.
That childhood connection has now come full circle as Maluma joins Hot Wheels as part of its “Challenge Accepted” campaign. But rather than looking toward the exotic cars that have become part of his life today, the Medellín native chose to revisit the vehicles and memories that shaped him growing up.
At the center of the collaboration is La Matrona, a custom Toyota Land Cruiser FJ60 inspired by the rugged trucks Maluma remembers from childhood trips to the Colombian countryside. Reimagined as a 1:64-scale Hot Wheels model, the FJ60 becomes a miniature tribute to those early experiences and the beginning of an obsession with cars that has followed him throughout his career.
The details keep his design firmly connected to home, as references to Colombia, Medellín, and Antioquia appear throughout the vehicle. While Maluma could have selected something faster, rarer, or more closely associated with luxury, the FJ60 tells a story built around nostalgia, family, and the memories that existed long before global tours and luxury garages.
