Back in 2023, four years after Tesla first unveiled the Cybertruck and before the first examples of the slab-sided pickup started reaching customers, CEO Elon Musk said Tesla could sell between 250,000 and 500,000 Cybertrucks per year once production was at full tilt. Three years later, however, Cybertruck sales haven’t even eclipsed an estimated 100,000 units, and a new price increase for the controversial truck could make sales even trickier to come by.
Both the base Dual Motor All-Wheel Drive and Premium All-Wheel Drive models have seen a $5000 price hike, effective immediately. The former will now start at $77,235, up from $72,235, while the latter will require $87,235, up from $82,235. The top-of-the-line Cyberbeast remains at $102,235.
Tesla didn’t explicitly announce the price change, with the new numbers simply appearing in the company’s online configurator earlier this week. There are no obvious changes to the powertrain, equipment, or features for the two Cybertruck trims, meaning the price increase appears to come with no additional value.
The price jump is just the latest in the saga of a vehicle that has never quite met the expectations originally promised by Musk. Back when the Cybertruck was first revealed in 2019, Tesla had said a single-motor rear-wheel-drive version would start at $39,000, while the dual-motor all-wheel-drive variant would cost $49,000 starting price.
But Tesla never followed through on that claim. When the company finally launched a single-motor, rear-wheel-drive Long Range model in 2025, it cost $71,985, and only stayed on sale for a handful of months. Then in February, Teslaannounced a new base dual-motor modelwith a starting price of $62,235, but that price only lasted for 10 days before jumping up to $72,235. Now, with the entry price for a Cybertruck starting $5000 higher, it makes the polarizing truck an even harder sell.