Audi has announced a major organisational shake-up as it gears up for its Formula 1 debut in 2026, restructuring its leadership to streamline development efforts. Former Ferrari Team Principal Mattia Binotto will now lead the Audi F1 Project, expanding his role to oversee development across the brand’s facilities in Hinwil, Neuburg and a forthcoming UK […]
Tag: F1
Car
May 5, 2025
Mercedes-AMG Unveils Ultra-Limited GT 63 “APXGP Edition” for ‘F1’ Movie
To celebrate the upcoming F1 film starring Brad Pitt and Damson Idris, Mercedes-AMG has revealed the GT 63 “APXGP Edition,” a 577-hp special edition sports car limited to just 52 units globally. Unveiled at the Formula 1 Miami Grand Prix, the model is inspired by the film’s fictional APXGP team and features a hand-applied Race […]
Car
Apr 30, 2025
Ayrton Senna’s 1992 F1 Helmet Sells for Record $963,700 USD at Auction
A race-worn helmet from Ayrton Senna’s legendary 1992 Formula 1 season has sold for a record-breaking $963,700 USD via RM Sotheby’s, setting a new global benchmark for the most expensive race-worn helmet ever auctioned. The previous record was held by Charles Leclerc’s 2023 Monaco Grand Prix helmet, which fetched $352,315 USD. This rare Shoei X-4 helmet — significantly lighter than […]
Car
Apr 4, 2025
Oracle Red Bull Racing Unveils Honda Tribute Livery for Japan GP
Oracle Red Bull Racing is set to celebrate its storied partnership with Honda at the 2025 Formula 1 Japan Grand Prix with a striking white and red tribute livery. Inspired by Honda’s RA272 — the car that secured the marque’s first F1 victory in 1965 — the special design will feature on both RB21s at […]
Car
Apr 1, 2025
Aston Martin to Offload Its F1 Team Stake
Aston Martin is selling its stake in the Aston Martin Formula One team to focus on revitalizing its core automotive business, while team owner Lawrence Stroll has doubled down on his commitment with a fresh round of investment. The decision comes as Aston Martin Lagonda seeks to offset mounting debts — reportedly exceeding $1 billion […]
Car
Apr 1, 2025
Haas F1 Unveils Sakura-Inspired Livery for Japanese Grand Prix
MoneyGram Haas F1 Team is celebrating Japan’s iconic cherry blossom season with a special sakura-themed livery on its VF-25 car for the 2025 Japanese Grand Prix. The custom design, paying homage to the country’s beloved spring flower, will be showcased throughout race week at Suzuka, both on the car and across the team’s digital platforms. […]
Car
Mar 14, 2025
Louis Vuitton Readies F1 Trophy Trunk For 2025 Australian Grand Prix Kick-Off
As the official title partner in the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, Louis Vuitton‘s involvement with F1 is being taken to new heights. After announcing a new decade-long partnership in 2024, F1 and LVMH have unveiled photos of the Louis Vuitton 2025 Grand Prix Trophy Trunk as they prepare for the start […]
Car
Feb 20, 2025
Ferrari Unveils the SF-25: Its Challenger for the 2025 F1 Season
Scuderia Ferrari has officially unveiled the SF-25, its challenger for the 2025 Formula 1 season, at an event in London’s O2 Arena. With Ferrari CEO Benedetto Vigna, Team Principal Fred Vasseur and drivers Charles Leclerc and Lewis Hamilton in attendance. The SF-25 is set to make its track debut behind closed doors at Fiorano before […]
Car
Feb 12, 2025
TAG Heuer Becomes First Title Partner of F1 Grand Prix de Monaco
Following TAG Heuer’s appointment as the official timekeeper for Formula 1, the LVMH-owned brand now also becomes the first title partner in the nearly 100-year history of the Grand Prix de Monaco — marking a historic moment for both the race and the renowned Swiss watchmaker. Celebrating its 75th year in Formula 1, TAG Heuer’s […]
Car
Jan 30, 2025
Louis Vuitton Becomes Official Partner of Formula 1
Luxury fashion house Louis Vuitton has announced a historic 10-year partnership with Formula 1, becoming an Official Partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025. This agreement marks a significant crossover between fashion and motorsports. As Formula 1 celebrates its 75th anniversary in 2025, Louis […]
Car
Jan 21, 2025
Lewis Hamilton Marks New Career Chapter with a Visit to Ferrari HQ
Lewis Hamilton marked the start of a new era in his illustrious career with an emotional first day at Ferrari’s headquarters in Maranello. The seven-time Formula 1 World Champion has joined the Scuderia after leaving Mercedes, replacing Carlos Sainz to partner Charles Leclerc. Taking to social media, Hamilton expressed his excitement, sharing a photo of […]
Car
Jan 14, 2025
Cadillac Is Creating Its Own Engine for Formula 1
General Motors is officially getting into Formula 1 with TWG Motorsports, under their luxury car brand Cadillac. Just last week, GM announced that it has plans to formulate a new company specific to building powertrains for this new Cadillac F1 project. According to the press release, GM has named Russ O’Blenes as the new division’s […]
Toys
Oct 11, 2024
Formula 1 Announces New Partnership with Hot Wheels
Formula 1 has teamed up with Mattel‘s Hot Wheels in a multi-year global licensing partnership to create F1-themed Hot Wheels products, with the first already available for pre-order. The collaboration kicks off with the release of a limited-edition F1 car, now available on Mattel’s official site, featuring a unique Hot Wheels livery and the number […]
Car
Sep 26, 2024
Oracle Red Bull Racing Unveils World-First RB19 Motion Simulator
Oracle Red Bull Racing has unveiled a world-first RB19 motion simulator and show car, marking an exciting step in F1 fan engagement. Created in partnership with Memento Exclusives, these simulators and show cars bring enthusiasts closer to the sport than ever. The RB19, with 21 wins, 30 podiums and 860 points, is the most dominant […]
Car
Sep 24, 2024
Visa Cash App RB Teams Up with HUGO for Fashion-Inspired F1 Livery
During this year’s Singapore Grand Prix, Visa Cash App RB (VCARB) and fashion brand HUGO revealed Formula One‘s first fashion-inspired livery in over 30 years. The custom denim design, which pays tribute to HUGO’s iconic style, is the first of its kind since the famed “united colors” livery of Benetton in the 1990s. The collaboration […]
Car
Sep 12, 2024
Factory-Fresh Aston Martin Valkyrie Coupé Surfaces for Auction
A stunning 2022 Aston Martin Valkyrie Coupé is set to be auctioned by RM Sotheby’s and is estimated to fetch as much as $3,000,000 USD. This road-legal hypercar, one of just 150 produced, is a masterpiece of engineering and design, co-created by Adrian Newey, the renowned Formula 1 designer. The Valkyrie is finished in Lunar […]
Car
Jul 25, 2024
Alpine Reveals ‘Deadpool & Wolverine’ Inspired Livery
With the highly anticipated Deadpool & Wolverine movie release just around the corner, brands are taking advantage of the excitement by releasing products that range from a special edition adidas capsule to Cheeky Xbox controllers. The latest homage to the film comes in the form of a special livery by the Alpine F1 Racing team. […]
Car
Jun 7, 2024
FIA Calls for More Powerful and “Nimble” F1 Cars with 2026 Regulations
The Fédération Internationale de l’Automobile (FIA) has announced a transformative set of regulations for the 2026 Formula 1 season, designed to bring with it a new era of enhanced raceability, sustainability and safety. These changes include a significant reduction in car weight by 66 lbs aiming to improve efficiency and handling. The redesigned power units […]