Mercedes-AMG has introduced its latest concept, the Mercedes-AMG PureSpeed, during an exclusive premiere at the Formula 1 Monaco Grand Prix. This striking concept car offers a glimpse into the forthcoming Mythos series, a highly exclusive line from Mercedes-Benz. The PureSpeed is a significant departure from traditional design, boasting an entirely open, two-seater configuration without a […]
Tag: F1
Car
May 6, 2024
Airbnb Is Inviting Diehard Fans to Spend a Night in the Ferrari Museum
Visiting the Ferrari Museum in Italy is one thing but for the most diehard of F1 fans, a new listing Airbnb is offering the ultimate immersive experience as part of its ongoing Icons series. Hosted by Marc Gené, a former F1 driver and current tester for Ferrari, guests are invited to book a stay inside […]
Car
Apr 26, 2024
This Creighton Brown McLaren F1 Is Eyeing Over $20 Million USD at Auction
An ultra-rare McLaren F1 is headed to Sotheby’s Sealed auction next month. The house will sell the only example of the British supercar that’s done up in “Creighton Brown” with a “Light Tan/Brazilian Brown” interior. Moreover, the car has one of the lowest — if not the lowest — mileage numbers among existing McLaren F1 […]
Car
Jan 26, 2024
Charles Leclerc Will Continue Racing for Scuderia Ferrari
Formula 1 racing team, Scuderia Ferrari, has announced that it will extend its contract with Charles Leclerc, the prodigious Monegasque driver, ensuring his place in the iconic Italian team beyond the 2024 season. Notably, however, this move reinforces Leclerc’s deep-rooted association with the Ferrari brand, a relationship that dates back to his pre-Formula 1 days. […]
Car
Nov 28, 2023
Formula 1 Debuts World’s First “F1 DRIVE” Karting Experience In London
Premier League football team Tottenham Hotspur is uniting with Formula 1 to debut a first-of-its-kind karting experience in the British capital. Formula 1 and Tottenham Hotspur are shifting the gears on their 15-year partnership, opening the world’s first in-stadium karting facility. The large venue will reside beneath Tottenham Hotspur’s South Stand stadium, featuring immersive audio […]
Car
Nov 19, 2023
Williams Racing x Michelob ULTRA To Celebrate Legendary Racers With “Lap of Legends” TV Special
Michelob ULTRAandWilliams Racingare teaming up for a one-of-its-kind television special in honor of theFormula 1Grand Prix. The brand and auto team are celebrating the race, a momentous occasion in the racing industry with a television special titledLap of Legends. UsingAI, the show will see one real professional race car driver face off against generative Williams […]
Toys
Nov 11, 2023
Gundam Arrives on the F1 Grid in Scuderia AlphaTauri Partnership
Scuderia AlphaTauri and Bandai Namco Entertainment have announced plans to bring Gundam to the Formula 1 grid during the Las Vegas Grand Prix. The partnership includes a range of activities, experiences and collectibles. Notably, Scuderia AlphaTauri’s drivers, Yuki Tsunoda and Daniel Ricciardo, will feature the iconic Gundam decals of the RX-78-2 Gundam and XVX-016 Gundam […]
Car
Oct 5, 2023
Sotheby’s to Auction Lewis Hamilton’s First Race-Winning Mercedes-Benz F1 Car
Sotheby’s is highlighting its next auction with the legendary Mercedes F1 W04 driven by Lewis Hamilton in 2013 in his inaugural victory year for the Mercedes-AMG PETRONAS F1 team. This marks the first and only time a Hamilton-driven Mercedes F1 car was made available for public purchase. Since joining F1 in 2007, Lewis Hamilton has […]
Car
Sep 23, 2023
Pininfarina and Lenovo Craft Kiss-Activated Trophy for Formula 1 Japanese Grand Prix
Helping mark this weekend’sFormula 1 Japanese Grand Prix, Pininfarinaof America andLenovopartnered to create a trophy unlike any other. The grand prize at the race in Suzuka will utilize “kiss technology” to celebrate the winning driver’s nationality. The trophy utilizes a touch-sensitive microswitch that connects to a complex array of LED lights, programmed to display the […]
Car
Aug 22, 2023
Alpine Refines A110 Sports Car with Formula 1 Developed Components
French car manufacturerAlpinehas just launched its latest limited editionA110 Sports Car. Exhibiting a design that draws on its longstanding racing heritage – which now lives on through its own BWT Alpine F1® Team, the new arrival made a fitting debut appearance at the Enstone factory and was later presented to the public during the Pirelli […]